AI Image & Video Direction

Film-grade brand campaigns,
made with AI.

Stills, video and UGC for brands, concept to delivery. Produced solo, in days, at a fraction of a studio budget.

3brand campaigns
1,100+finished stills
300+video clips
0photoshoots
Selected work

Three campaigns. Three different problems solved.

Each set is built as a case study — proof of a coherent campaign, not a folder of nice pictures.

Serà flatlay Serà campaign face Serà perfume hero Serà UGC selfie Serà concept art direction
Typical lazy AI result
Typical AI plastic skin, erased age, melted label
Serà result with real skin
Serà real pores, real age, legible type
Spec campaign · Beauty & UGC

Serà

A full luxury-beauty world built from scratch: brand, faces, packaging, fragrance, cream, colour, lifestyle and ad creative. The point isn't that it's pretty. The point is you can't tell it's AI.

  • 65 images · 18 films · one product world held consistent
  • Pore-level realistic skin · legible packaging copy
  • Studio equivalent: ~€20–35k — beauty shoot, films, models & retouch
Explore the full case study
Phoebe K Verona bag Phoebe K Aurora bag Phoebe K Vesper bag Phoebe K Nova bag
Client work · Fashion accessories

Phoebe K

A campaign for a Greek handmade-bag label built on one idea: texture as identity, the bag you'd recognise with your eyes closed. Warm, tactile, handmade-luxe editorial across three collections.

  • 800 photos · 205 videos · 21 products · 3 collections
  • Editorial taste · macro texture · consistent muse
  • Studio equivalent: ~€100k+ of photo & video production
Explore the full gallery
GP Tech technician at the workbench GP Tech recycle / eco concept GP Tech 55,000 customers concept GP Tech eco toner planters
Client work · Athens printer consumables & repair

GP Tech

A campaign for a real Athens business: a family-run printer-consumables & repair firm near Omonoia, 15 years in business with 55,000+ customers. Concept-driven product photography, brand concept art and short-form film, held in one consistent visual world. A real job, not a mockup.

  • ~300 campaign stills · 95+ short-form videos
  • Product photography + concept art: one cartridge, many worlds
  • Studio equivalent: ~€50k+ of production
View the campaign
Ferrari spec short film Short film · click to play
Film · Motion

Cinematic & motion

Directing camera, light and movement, not just prompting clips. Locked camera contracts, timed motion and edit-ready pacing for spots, product films and short-form social.

  • Cinematic spots · product films · 9:16 social cuts
  • Shot-listed and concept-led, ready for the edit
  • From hero film down to scroll-stopping verticals

The Ferrari piece is a spec concept made to demonstrate cinematic capability. Not affiliated with, sponsored by, or endorsed by Ferrari S.p.A.

Why work this way

The output of a studio. The speed of one person.

Days, not weeks

No casting, location, crew or reshoots. A full campaign turns around in days — fast enough to test creative before you commit budget.

A fraction of the cost

The three campaigns here would bill at well over €150k of studio production. Delivered solo, without the studio invoice — so the same budget buys far more creative.

Concept to motion

One partner across stills, video, UGC and packaging, held consistent across a whole brand world, not stitched from stock.

Let's work together

Have a brand, or a client, that needs visuals?

Send me a brief and I'll turn around a quick test on it. Available for agency & brand projects.